Cheryl Cole and Simon Cowell were at the 16th National TV Awards where The X Factor won for most popular talent show. Simon "how down can I button my shirt" Cowell seemed really distracted between fiancée makeup artist Mezhgan Hussainy and Cheryl. I'm guessing choosing between boobs almost coming out of the dress and Cheryl's lower back new tattoo (that seems to be already draining out) is difficult. On her side, Cheryl is either thinking Simon actually looks hot or how ridiculously tight can that shirt be...
Check out Cheryl's look and new tattoo:
Later, Simon left perfectly clear his choice was...Mezhgan's boobs.